How to Create a Grocery Delivery App like Instacart in 2022

The impacts of covid-19 have changed the way grocery businesses operate now. Many grocery chains and retail stores are creating grocery delivery apps as they provide them with a competitive edge in the market. The market is already filled with plenty of applications.

However, Instacart still rules over all of them and has made radical changes in the online grocery delivery business landscape. 

As Instacart is reaching new heights, it inspires many entrepreneurs to launch their grocery delivery apps. Let’s discuss this topic about grocery delivery apps like Instacart, how they work, and everything in between. 

What is an on-demand grocery delivery app, and how does it work?

An on-demand grocery delivery app is a solution that allows customers to order grocery essentials online at the comfort of their homes. However, the service itself is nothing new in the market, but the advancement of mobile technologies has now brought apps involvement in this service. A grocery store no longer needs to hire personnel to deliver to customers’ doorsteps; delivery apps will allow users to get everything they want within a few taps via their grocery delivery app. 

Instacart 3-Tiered Customer Strategy

The Unique Selling Point of grocery delivery app Instacart delivers grocery products to the customer’s doorsteps in the most convenient way. Three customer-centric strategies support their business model. The company itself doesn’t act as an entity to handle the entire procedure, from keeping the grocery products to delivering them to the customers. The app acts as a host where contractors register their business, keep grocery stock, and deliver it to the customers. 

Below is the strategy of Instacart business’ model 

These are the key players that contribute to the entire strategy.

Retail Partners

Several grocery stores register and partner themselves with Instacart. They all operate under the name of Instacart. Stores must enter into the contact to get listed on the website. After that, they can start listing their products for purchase.


Shoppers on Instacart are delivery contractors who shop for the products then later sell them to the buyers. The entire system is divided into three sections and operates on a contractual basis. Shoppers are notified via an app. As they receive an order, the shopping personnel collect the order from a nearby store and deliver it to the customer.


Buyers’ term represents those customers who place their orders using the Instacart web platform or mobile app. Buyers are free to choose from a store of their choice. Buyers can also make a purchase for combos from multiple stores. Instacart also allows buyers to schedule their date and time of deliveries at their preferred times.

Build a Grocery Delivery App like Instacart

 Instacart-like grocery mobile app development takes a lot of time and funds as you plan to develop your app from scratch. As an entrepreneur, you will have to consider a few factors such as addressing customers’ pain points, analyzing your competitors, making a selection of the technical stack, interactive UI/UX and designs, essential features, monetizing options, and more.

How Much Does It Cost To Build a Grocery Delivery App Like Instacart?

Features of the Instacart app can be irrelevant over time. So, based on your requirements, we prefer you to go with an MVP app and scale it to create your entire product. To select your shopper app, you can go with a full-fledged delivery app. 

To determine the final cost of Instacart clone development, you need to keep various factors in your mind. The complexity of your app development, the number of platforms you want to launch your app on, the selection of developing country, the range of target audience, etc., are a few factors that will determine the ultimate cost of your Instacart-like grocery mobile app development.

Final words

Apps Minder is an app development company based in India that features years of experience to create a grocery delivery app like Instacart. When you choose to develop your grocery marketplace based on the Instacart model, it can provide you with an ideal and practical solution that can also adapt to other business requirements. Our team of experts can provide you with exceptional services to build a custom Instacart shopper app.

Robin Smith

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